Housing Industry Association - Excellence in a Showroom Display award (2015)
Showrooms tell a story. They tell us what a brand stands for through the products they sell. Italia Ceramics is a well known and well-loved South Australian brand. Through an ongoing relation with Tectvs, Italia Ceramics sought to redevelop their existing showroom to better reflect changing sales and workplace conditions. The challenge was to design a confident space that enhanced an already respected brand.
Naturally, tiles were used throughout to convey the varying product and styling choices of the brand. The showroom reflected both the best conditions for the space and the best conditions for the customer to subsequently view the space. Along with keeping original staircases from the 1970's, more radical departures include a coffee station, a stunning rooftop display area and a working pizza oven as part of an outdoor display area.
The tight confines of the Glydne site have been offset by clever pertaining that allows for seamless transitions between indoor and outdoor displays, downstairs and upstairs. The Showroom blends customers with employees through integrating glass staff offices within the showroom itself, enabling staff to be always on-hand. This integration was a key principle for Italia Ceramics in promoting the relationship between conception, creation and customer.
As a compliment to the design, Italia Ceramics were given the Housing Industry Association’s (HIA) “Excellence in a Showroom Display” award, where the judges noted on the design: “A large and inspiring showroom with an outstanding achievement in presentation of products. A beautiful space has been achieved with this spectacular showroom.”
The showroom is an example of close collaboration between client and architect producing an award winning customer experience. Be inspired by Italia Ceramics here.